HISTORYINSIDE TREKMARKETSCLIENTSSUCCESS STORIESWORK @ TREKOFFICES

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Markets

We apply our expertise and knowledge to three major client types, namely:

Public  Authorities &  Government

Regional Development Authorities

Large Organizations & Utility entities

We specialize our professional services to governments all across Europe, Public utility companies and multinational firms, Organizations of Public interest and Regional Authorities such as Municipalities, Prefectures and Regions.

Specifically, type of services offered are distinguised as follows

Public Sector Reform and Assistance:
Public sector reform is a challenging issue for modern societies with the scope of developing more effective and efficient government departments and public organizations, able to deliver high quality services to the citizen in a professional and ethical manner.TREK Consulting has experience in providing advisory services and technical assistance to state administration at national and cross-national levels, as well as to public sector organizations, ensuring that institutions have the skills, knowledge, structures and resources to realize their full potential. TREK Consulting also provides turnkey advisory support for the internal re-structuring and HRD of public authorities which are introducing and developing their ICT capacities.

Regional Development Services & Assistance:
Regional policy is a means of transferring resources to poorer areas and promoting economic development and regeneration. The activities of public and private sector actors should ideally be coordinated, in order to achieve balanced and sustainable regional development. The means of local development can include promotion of business efficiency, local investment and competitiveness, support of employment-creation initiatives and skills development , promotional activities and awareness-raising on a national and international level.TREK Consulting assists regional and municipal authorities as well as regional development agencies, towards creating strategies for regional development and economic integration. It has experience in the creation of programmes focusing on the integration of rural and underdeveloped urban regions in national and cross-European economy, and its experts have expertise in marketing initiatives to promote exports and investments in underdeveloped regions.

Marketing & Communication for the Public Sector & Organizations:
Marketing is about creating a customer. Thus, TREK Consulting considers Marketing services from the "customer perspective". Our job is to "think customers" and to guide companies and Organizations into developing offers that are meaningful and attractive to target customers.   On the other hand we consider Communication and Public Affairs services into three words: "Make things happen". Either working for individuals, or Governmental entities and Parties we seek for the underlying process on how to communicate our will and achievements loud and clear. Even when working with Public interest and Governmental issues other than communication services, we consider at all times the communication and diffusion of the results stemming from governmental actions at the local, regional, national or European level. This is why TREK incorporates in all strategic and Professional services plans the formulation of a clear communication strategy with specific communication aims, messages, audiences, and action plans.   TREK Consulting's experience and competencies in formulating and implementing actions in the context of Governmental or Regional policies, in combination with their promotion to specific target-audiences and the society as a whole, is deemed to be the company's competitive advantage.

Information Technology Services:
We consider Information & Communication services as a tool to embrace productivity, cut costs and create opportunities for optimum processes.
At all times we match a new ICT systems or service with specific productivity outcome, or a quantified expense to-be eliminated by the Organization's balance sheet.
Either it is an ICT assesment, project management or implementation, TREK professionals understand the very edge of Technology, however apply those in a clear business-wise perspective.
TREK's strong background in ICT advisory spreads across a wide range of practices. Indicatively, it identifies and assesses clients' ICT-related needs, prepares technical specifications for the necessary IT infrastructure, advises on internal reorganisation and streamlining of operations conducive to the optimum usage of ICT, provides training in the use of IT tools, designs tools for e-government applications and delivers turn key management services for ICT implementation.

 



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In the News
June, 2010
Technical support of IT and Portal systems of the Secretariat of Macedonia-Thrace

April, 2010
TREK to assess green energy potential in Rodopi area, Northern Greece

January, 2010
Virtual Reality R&D project for HYPERTECH, the Technology brand of TREK

November, 2009
TREK provides technical assistance to the Managing Authority of CIP Interreg IIIC South for the closure of the programme

October, 2009
TREK to design plan for Business Park / Incubator in Central Greece

» More