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• IT & e-Government - Innovation

• Regional Development (Economic & Social)

• Communication

• SME Development

• Public Administration Reform

TREK to formulate a 756.000 euro Communication Strategy and Action Plan for the CIP Interreg IIIB ARCHIMED
TREK Consulting awarded the Communication Strategy and action planning for the ARCHIMED Programme, under the INTERREG III Community Initiative. The 756.000 euro project includes the identification of the target audiences and stakeholders in general, the formulation of the communication objectives, the description and selection of communication channels, the formulation of the media mix, and - last but not least - the definition of the required action plan (describing for each action its objective, content, budget, time-schedule, effectiveness and success criteria). Project durations is 6 months.
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TREK to implement Communication Strategy and action planning to the National Hellenic Competitiviness Board
The National Hellenic Council for Competitiveness and Development (www.esaa.gr), chaired by the Minister of Development, is the highest consultative body of the Greek Government for issues concerning the enhancement of competitiveness. Among the main responsibilities are to define an integrated strategy for competitiveness, to motivate all market forces, to submit proposals for the codification of legislation, as well as to monitor the implementation of reforms and evaluate the effectiveness of measures taken.
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Strategic Communication for the International UNESCO Conference in Athens (Dec 2004)
Design and implementation of the Strategic Communication plan for UNESCO's international conference in Athens in December 2004, attended by 50 Ministers and international personalities of the Olympic movement.
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TREK Consulting - Publicity & Communication Consultant of the Ministry of Macedonia & Thrace.
Planning and implementation of communication and publicity actions from the Strategic Communication Unit of TREK for the promotion of the Integrated Information System of the Ministry to different entities in Northern Greece and neighboring countries in Southeastern Europe
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Publicity-raising Activities for OTE's investment in RomTelecom
RomTelecom is the largest foreign investment of the OTE Group, and its largest investment in the Balkans. Prior to 2004, the intrinsic value of RomTelecom and in particular the dynamics of this investment, which has a positive impact on OTE as the main stakeholder, were hardly known to the Greek public.
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